First, we understand the development process under the Breguet Watches.Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823).

Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand’s esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand’s strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success.

Since its incorporation into the Swatch Group, Breguet has seen its turnover increase considerably (whilst always retaining a limited production volume), and its international distribution become more effective and dynamic. The brand has also confirmed its position as a key player in Haute Horlogerie by opening Boutiques in the world’s most prestigious cities, for example Paris, Cannes, New York, Los Angeles, Geneva, London, Vienna, Seoul, Dubai and Tokyo.

A world premiere from Breguet Watches.Breguet is delighted to announce an exhibition of the Type XXII 10Hz, to take place in La Cité du Temps in Geneva from Friday 14th January until Sunday 13th February 2011.

The exhibition is opened from 9 a.m. to 6 p.m. daily.