In the past, Longines created a collection which has become one of its most renowned models: the Longines DolceVita.trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines watches designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom—resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita. Inspired by the period of the same name, these timeless pieces refer to Latin style, movie stars or paparazzi.

To celebrate the new steel and gold line of this collection in September 2010, Longines has decided to call upon worldwide artists to illustrate, in their own way, how “the Dolce Vita " inspires them. due to be unveiled on 8th September , Longines also has invited amateur and professional artists worldwide to create their own rendition of the “Dolce Vita” theme.

Through a 45-second video, or a photo/graphic design, embrace “the Dolce Vita”, what it represents, and show us what it evokes for you.

Get inspired by plunging into this universe: Longines, Luxury watch, Elegance, the Dolce Vita, Celebrity, etc.

Tell us a story, one where we want to know more, where we want to dig further and grip this very special atmosphere.