"Superwoman", the new song from nine-time Grammy Award winner Alicia Keys creates a perfect occasion to bring the latest creation of Jaeger-LeCoultre, the Reverso Squadra Lady to stage in 2008. This song is dedicated to women, and the Reverso Squadra Lady perfectly reflects this multi-faceted feminine universe with two faces in one watch, a fast and clever strap-change system, a stunning array of materials, a classic design and the sparkle of diamonds. Equipped with the latest generation of Jaeger-LeCoultre movements, these models combine the signature Reverso Squadra features with a degree of refinement reserved exclusively for feminine wrists.

Jaeger-LeCoultre wanted to offer women a Reverso Squadra Collection embodying the fundamentals of the iconic Reverso and its unique swivel case, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately recognisable design.

In her music video clip, directed by Chris Robinson, Alicia Keys is playing herself and characters detached from her own life, characters that are real. She becomes these women, representing them and their spirit and strength. Video director Chris Robinson describes, "In this clip, I want to take the soul of the lyrics and create a memorable visual that resonates on a very personal and human level. This song is a celebration of women and their strength, captured in real moments."

Jaeger-LeCoultre Reverso Squadra Lady Duetto : technical characteristics.

Movement:

mechanical automatic Jaeger LeCoultre Calibre 968,

crafted, assembled and decorated by hand

28,800 vibrations per hour

42-hour power reserve

267 parts

28 jewels

4.67 mm thick

Functions:

front: hour, minute, date, day/night indication

back: hour, minute

Dial:

steel version: silvered sunray-brushed guilloché front, black back with visible oscillating weight adorned with “côtes soleillées” motif

18-carat pink gold version: silver-coloured sunray-brushed guilloché front and black back with visible oscillating weight adorned with “côtes soleillées” motif

Hands:

steel version: aiguilles rhodium-plated baton-type shaped hands on the front and openworked on the back

18 carat pink gold version: 18-carat pink gold baton-type shaped on the front and openworked on the back

Crown:

1 crown in steel or 18-carat pink gold set with an inverted diamond to wind the watch, adjust the hour, minute and the day/night indication

Case:

reversible, Reverso Squadra Lady size in steel or 18-carat pink gold

comprising over 50 parts, sapphire crystal, hardness n°9

water-resistant to 50 metres

Gem-setting:

steel version: 36 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 0.55 carats),

18-carat pink gold version: 75 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 1.20 carats),

Bracelet/straps:

interchangeable steel bracelet and articulated rubber or alligator leather strap with folding clasp in steel or 18-carat pink gold

---