In March 2010, there was a Danish horological event held in central Copenhagen, to prove that black watches are not just a fad. It was called Black Night For Black Watches event.

Danish retailer Reeslev celebrated the dark watches at an elegant Black Night event in central Copenhagen

Hublot’s Nicolas Courcoux, one of the organizers of the event, introduced his brand in front of 60 guests, all dressed in the same color as the watches found in the showcases: black. He said, “We invented the all-black watch. Obviously, this is just for those black horological creations.” In the event, Hublot served the function of pioneer as it introduced a pitch-black watch four years ago: the Big Bang All Black. It seems those ingenious timepieces look wonderful only in the all-black theme.

The Corum Black Hull is an imposing all-black watch

Following the dark trend is also many other dramatic, dark beauties by Chopard , Graham , Ulysse Nardin , Porsche Design, Raymond Weil , and Corum . Like Hublot, the other brands also employ area managers to proudly present their black swans.

Swiss manufacturer Raymond Weil joined the black party in Copenhagen

Winning the favor of both male and female lovers of fine Swiss horology, those black timepiece performed perfect on the wrists of the champagne-nipping guests. Those masculine wrists mostly chose oversized chunky black sports watches from Graham, Hublot and Corum, while the much more slender wrists of their wives showed off elegant and decorative timepieces by Hublot and Chopard. Some of those watches apply various PVD or DLC treatment, as well as ceramic material, to get the glossy black color. So even though made of titanium, and others steel, the watches can be presented in all-black.

Ulysse Nardin’s Scandinavian representative shows an all-black model to an interested guest

Danish retailer Reeslev was initiator of this event. Torben Hansen, Reeslev’s owner and creative director, said, “I think the black watches are popular due to the fact that most people have owned steel and gold watches. They want something new. Something less flashy. Also, a black watch seems to go well with any clothes you wear.”

“By doing these events I get better and closer relationships with my clients,” Hansen added. “Most people do not visit a watch shop ten times a year. But I want to change that. I am already planning the next event.”