Emporio Armani watches constitute the Italian luxury fashion house’s answer to market trends concerning designer accessories. The Emporio Armani line is the second most expensive in all of their business empire, but it is also meant to have a broad base of appeal, being marketed specifically to modern urban youth. And it is to this target demographic that Emporio Armani watches are meant to suggest luxury and wealth, with designs that run the gamut from classically conservative to modern, fun, and quirky. Despite being synonymous with high-end fashion, the Emporio Armani brand of Giorgio Armani is the company’s largest, with its goods sold online, in namesake boutiques, and at upscale department stores worldwide.

Emporio Armani watches are no exception, and can be found in a surprisingly great number of places despite the image of exclusivity that company marketing would promote. Indeed, their very price-points, while not quite inexpensive, are nowhere near what luxury fashion accessories would normally command, and reflect the company’s strategy of penetrating and capturing the mass market by capitalizing on its established reputation in the high-end market.

Likely reflective of such plans, then, are its many models of middle-market watches that can suit most tastes and occasions. As might be expected of the classical, and therefore somewhat conservative, aesthetic they have chosen, Emporio Armani watches for women tend to be a little more casual and bolder in design than those for men (though it’s interesting to note that each category maintains uniformly large watch face sizes). For example, the AR5628 ladies’ watch might almost be "loud" to some when compared against their Meccanico models for men, which though being as brash as it gets are still rather understated compositions. Inside the brushed stainless steel casings, however, it is the one same story: precision-engineered movements, water resistance between thirty and fifty meters, and sensitive pushpieces complemented on the outside with rugged strap pins and solid clasps and buckles. Emporio Armani watches are sturdy reliable machines, despite the designer status. They are backed by an industry-standard two-year warranty, detailed in its own handsome keepsake booklet, separate from the user’s manual.

Emporio Armani watches are here to stay (unlike, possibly, the company’s ventures in mobile phones and giant LCD televisions). They complement the Armani ethos, and do not appear to be just another consumer market for a multi-billion-dollar company to muscle its way into. These fine timepieces serve competently as fashionable accessories for those enamored of the Armani vision of a luxurious lifestyle.