Rolex’s development history and its founder Hans Wilsdorf closely linked to the name. 1881 born in Bavaria, a city of his youth on the involvement in international business. The beginning of the business of making cultured pearls, 19-year-old home Ruishilaxia Defen (La Chaux-de-Fonds), watch for a special export factories as their agent.

In 1905, he founded his own business, called ”Wilsdorf and Davis“, is the one primarily responsible for sales of watches the company, but he also developed self-made watches.

At 8 o’clock on July 2, 1908, Rolex officially registered trademark. The first Rolex watches because of its superior technical quality and immediate attention. A small Rolex watches in 1914, the Hong Kong Observatory to be straightening (Kew Observatory) of the A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating ever. Its accuracy has been recognized that this is a worldwide event to watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex, which represents a precise.

After World War I moved back to the first Rolex in Geneva, under the impetus of the founder of Rolex’s continuous innovation, creativity, and improving itself. Its research is twofold: waterproof and automatic.

In 1926, the first only waterproof, dustproof form has finally come out, and this is the famous “Oyster” (Oyster)-style tables. 1929 economic crisis hit the country, but Rolex Quemo affected. It is during this period the invention of an automatic winding mechanism to produce weapons of a later blockbuster “Perpetual”-type table.

This automatic table has a kind of pendulum Tuo, the watch has never been used before, it is to watch and clock industry has brought a revolution, it is the pioneer of all auto-table. In 1945, Rolex has produced a table with a date, and can use 26 languages table shows the date and week.

Andre Heiniger Rolex able to flourish in today’s world renowned altar table, which Andre Heiniger (Andre J. Heiniger) inseparable from the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf first met him, he had the full trust and sincere respect.

They both love and human contact, the pursuit of perfect. Wilsdorf in 1948, Rolex invited to join the work of Heinig. In Buenos Aires, he worked for six years, responsible for developing South American markets. Returned to Geneva in 1955, was promoted to the Rolex board member since 1964 to replace the Wilsdorf as general manager of Rolex.

He faithfully inherit the founder of Rolex, and constantly improve the quality and technological innovation for the enterprise has brought a new breath: an international scale. The first step of this decision is to corporate headquarters moved to the suburbs from the city center a beautiful new building specially. Then, Heinig began his expedition, traveled to every corner of the world, open up new markets. He has an amazing predictive power, decided to establish branches in major cities on all continents, which was a pioneering undertaking.

Heinig during his tenure the spirit of enterprise has set up a Rolex Award This award is presented once every three years to reward those in the application of science, invention, exploration and research, scientific discovery and environmental protection in those who have made outstanding contributions.

Rolex is currently Patrick Heiniger served as general manager, Patrick Heiniger in the Rolex’s “family” grew up loving the firm’s tradition, he served as the company’s lawyer a decade Rolex , was appointed business manager, general manager and other staff.

Rolex World Headquarters from 60 years to begin planning for the expansion project, completed in 1995, which is more than 80 years to create, innovate and progress symbol is associated with its leaders attach importance to the entrepreneurial spirit that matches the logo.

Rolex is continuing to carry forward its tradition in the world continue to serve as representatives in Geneva and high-quality watches.

At present, Rolex watches, mainly include the following types of professionals: an explorer-type ? , with a 24-hour red-assisted needle, to facilitate the adventure lovers to distinguish day and night. Submariner , water depth of more than 300 meters. Yacht MASTER , with rotating outer ring to facilitate the calculation of the time difference. Greenwich ? type , the rotating outer ring and 24-hour indicator, not only also showed two time zones or time clock can be independently moved to another time zone, without having to move the minute hand and second hand. The universe into account type (cosmograph), for a multi-functional watches, can meet the engineering, sports and business and other needs.

Rolex logo originally used to stretch out a hand fingers to symbolize their products entirely by hand refined, and later evolved into the crown is now well-known, demonstrating a Rolex in the watch industry imperial air. In the international market, an average price of Rolex watches from 1000 U.S. dollars to 15,000 dollars. Although not cheap, but there is still value for money. This is not only due to excellent quality of Rolex, but also because it has a unique investment value. Rolex antique table “defensive” capability strong in 2002, an auction held in Geneva conference, Vietnam’s last emperor, Bao Dai a worn section of the 1952 calendar Rolex gold watch,had be with 342,000 Swiss francs (then approximately 235.4 thousand U.S. dollars) astronomical auctioned.

In the last century, the era of mechanical watches, Rolex has been a leader in the global watch industry. Today, excellent craftsmanship and technology still makes the Rolex watch industry leader in maintaining the status. At present, the Rolex more than 20 cities around the world with branches, annual output of about 80 million, the Swiss watch industry leader in sales Wenju status.