Piaget is one of the oldest brands of Swiss luxury watches. It all started in 1874 when Georges-Edouard Piaget decided to make his own watch company. Up to that date he was recognized as one of the best watch designers in Switzerland, dedicated to both quality and style.

Target Market

With time the company developed and Piaget watches began being recognized worldwide. This sort of watches was never designed for a very large market as the watches themselves have been always manually produced. The market share hunted by Piaget watches is the one of luxury, small edition watches.

To date Piaget watches continue to be produced only with the best of materials and all the components are made in house. This might seem a little odd in the world of outsourcing we experience today, but it allowed the company to maintain its very high standards, while keeping the concept intact from the design to the final product.

Price Tag

As you may guess Piaget watches do not come at a small price tag. Further still every watch made by the company is a small jewel in itself, hiding not very well behind a functional appearance. This trend was perhaps most beautifully illustrated during the 70's when the concept of watch bracelet was introduced. These watches had a radical design making the watch itself "melt" within the bracelet. This change of focus produced some of the most elegant watches ever designed. As a matter of fact the Piaget company still sees these watches as the pinnacle of their creative design.

Exquisite Design

Apart from their looks Piaget watches also hide a great deal of attention to quality and exactitude. The name of Piaget is a trademark for them. To date the radical design of the Piaget watches was tempered as the company moved on to producing more classical designs. When you see a Piaget watch though you can't help feeling that tension that kept the designer on course, but which is still visible in the smaller elements. Overall it might look like your average luxury watch, but when you use a magnifying lens you will discover a whole new world behind it.

The history of Piaget watches seems as a constant battle between the creative thrust and the traditional standards. Fortunately for us this battle had a happy ending and just about any model features some subtle references to its glorious past.

As soon as the Piaget watches began being noticed by more than the luxury watch enthusiasts the company didn't give in into the corporate promise of mass production and kept on relying on the traditional manufacturing techniques. There aren't many authentic Swiss watch manufacturers left. Piaget is one of the last mohicans in this field and we can only hope that they will remain this way and keep on producing those marvelous watches. A Piaget watch is simply more than a watch.