Hublot is one of the most popular handbag brands in the United States. The gold Hublot watch, created by Carlo Crocco in 1980, a watch with the first natural black rubber bracelet ever seen in the watch making scenario, has turned into the inspiration of lots of watch makers and it has become absolutely famous worldwide. Its first watch design was inspired by a boat's porthole. A Hublot watch distinguished by its sobriety, comfort, elegance and features. Hublot watches for men are sought after pieces that make quite a statement and have won much acclaim. This watch aroused great interest of the members of royal family and soon celebrities from all over the world became admirers of the watch brand Hublot.

For the watchmaking brand, rubber is not a fashionable phenomenon, but has represented its philosophy and brand image since the first day. At this time, Hublot was one of the last remaining independent family watchmaking businesses with a single-product concept. Its complete creative liberty thereby enabled it to preserve its personality and expand its range by offering complications or limited series.

Since 2004, when Jean-Claude Biver took up the role of Hublot CEO, the "Art of Fusion" became the way of thinking and creation at Hublot: combining unexpected materials (ceramic, carbon, tantalum, tungsten, titanium, magnesium …) with precious and conventional materials, employing the most cutting-edge technologies, while still remaining true to the watchmaking know-how of our ancestors.

The new collection launched in 2005 was called Big Bang. A perfect illustration of the concept of Fusion! The bezel and case had sharper corners, screws passing right through the case, and were still reminiscent of a porthole … and retained the look of the first Hublots, with the rubber strap. Within a year, the Big Bang won numerous prizes in the world of watchmaking. Thereafter, still retaining its shape, it was released in various sizes with assorted complications such as Tourbillon, Large Date, Power Reserve Indicator, Split Seconds …

Hublot thenceforth experienced dazzling growth and with its passionate and tireless boss, engaged in numerous pioneering activities: an Internet TV premiere for a luxury brand, football sponsorship, the first completely invisible set watch with baguette diamonds, revolutionary interactive window displays, diversified partnerships.

Hublot, the Swiss watchmaker, has two single-brand stores in France: the first in Paris and the second inside the Byblos Hotel in the heart of the old town of St. Tropez. Followed by Geneva, Moscow, Dubai, Budapest, Kuala Lumpur, Shanghai, Warsaw, Hong Kong and so on. The achievement of this timepiece enabled the brand to increase its turnover tenfold within four years.

In 2008, an international group, LVMH group has acquired 100% of the capital of Hublot to supplement its watch segment.

This year, Hublot builds some of exceptional movements in new products. Hublot is planning to manufacture 3000 in house watches next year.

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