Rolex DateJust Swiss Watches display the 18k gold, fluted bezel. Black dial with luminous, gold-tone hands and Arabic hour markers. Automatic- chronometer movement. Scratch resistant sapphire crystal. Case diameter: 41 mm. Water resistant at 100 meters/ 330 feet.

An impressive portfolio of styles, colors, and sizes make the Rolex DateJust Swiss watches perfect for anyone with exquisite taste.In 1945 Rolex introduced the world to its first Datejust, a waterproof watch with the famous date aperture that casually rolled over at midnight. Following the next few decades, the date change became instantaneous, the signature fluted bezel was added, and a legend was born.

DateJust Swiss Watches are Often times the good choice because a first-time Rolex buyer is on a budget and doesnt want to break the bank with that first luxury watch purchase. And in this economy, buying smart is always a good idea no matter what your financial spread sheets look like.

The Rolex Datejust has long been Rolexs best selling model. Smaller in size and profile than the tool watches found in the various tool watch lines, the Datejust can easily be worn with dress attire, but is still robust enough to worn while enjoying an active life lifestyle C no wonder the Datejust is so incredibly popular with both men and women!