Founded over a decade ago by the legendary Berlin-born designer Jorg Hysek, Hysek SA continues to be one of the world's most haute horlogerie brands with a distinctive avant-grade streak. Headquatered in Lussy-Sur-Morges, in the Swiss canton of Vaud, it is an atypical brand in the world of luxury timepieces.

Hysek has chosen Singapore to open its first flagship store at the Marina Bay Sand.

Established in 1996, Jorg Hysek's career includes working in the design department of Rolex as well as other pretigious names, including Breguet, Cartier,Ebel, Boucheron, Tag Heuer and Tiffany & Co. He had also won the Grand Prix of Geneva for a cuff watch designed for Vacheron Constantin in 1984.

Hysek presents here its complete collection, which is entirely designed, developed and manufactured at its Swiss factory in Lussy-sur-Morges.

Born out of Hysek's love pf haute complications and the avant-garde, he left Hysek SA in 2006 to found his own label, HD3, but the brand continues to thrill watch lovers all over the world who can't get enough of its singularity and strong design DNA. The Hysek concept is characterised by very creative lines, with singular and distinctive cases. It also recently created its own manufacture and recently introduced its first tourbilion in conjunction with presentation of its new collection at BaseWorld 2008.

Hysek essentially offers seven singular lines, each with its own personality. Mention must be made of the Furtif - an exceptional technical piece with an audacious design, the Colosso - an amazing mechanical piece set in an extraordinary complicated case with the precious minute repeater mechanism, and also the Viking Hesperos - a dual time GMT retrograde tourbilion, inspired by the Greek god of time.

Additional openings in Asia are planned for the future.