On May 20, 2009, the Korean Vacheron Constantin's market officially launched Quai de l’ile collection in Cine de Chef. The collection was launched through a selective press conference and launcheon in which guests were specially attended during a gala dinner where the Quai de l’ile was introduced as a symbol of the ultimate luxury.

Hosts were welcomed in the main hall where they could encounter Quai de I’ile watches for the first time. They were next guided to the theatre right next door moved by the mystic dial and dynamic design of the Quai de I’ile collection. Mr, Yann Bouilonnec, Asia Pacific managing director made a speech to announce the launching of this new collection in Korea market and then all the guests could go through the revolutionary technology. The stunning animation, the understanding of the respected values, the personalization and security made, from the Quai de l’ile collection laucheon, a very fine one in which guests were specially attended.

During dinner glamorous and dazzling models showed the watches walking around tables and letting the guests appreciate the close look of the timepieces being able to try them on as well as configuring their own personalized watches by the simulating programs in the tablet PC.