At Sao Paulo's Interlagos Circuit, Vodafone McLaren Mercedes F1 star and TAG Heuer ambassador Lewis Hamilton crossed the finish line to become the sport's new World Champion. The 23-year old Hamilton has also made history as the youngest individual to claim an F1 World Championship. In 2007, his rookie season, Hamilton placed second by a single point to Scuderia Ferrari driver Kimi R?ikk?nen, also a TAG Heuer ambassador.

"Once again, Lewis Hamilton has shown the world what he is made of," said Jean-Christophe Babin, President and CEO of TAG Heuer Watch. "He's a true champion, one of those very rare individuals whose human endeavor makes us marvel, who rises to every occasion and performs at the peak of his potential, even under the most extreme pressure. This is what makes him, like Tiger Woods, Kimi R?ikk?nen, and Maria Sharapova, the perfect representative of the TAG Heuer spirit."

Hamilton has been an ambassador for the TAG Heuer brand since 2003. Many of the most talented and accomplished F1 drivers have been or are currently affiliated with TAG Heuer Watches. These illustrious ranks include such individuals as Juan-Manuel Fangio, Emerson Fittipaldi, Mario Andretti, James Hunt, Gilles Villeneuve, Nikki Lauda, Alain Prost, Nigel Mansel, Ayrton Senna, Mika H?kkinen, Kimi R?ikk?nen, and Sebastian Vettel.

"TAG Heuer is on a roll," Babin added. "Longtime TAG Heuer Ambassador Kimi R?ikk?nen in 2007, now Lewis Hamilton in 2008-- for the second year in a row, a TAG Heuer Ambassador is Number One in the racing world. Lewis and Heikki and the entire Vodafone McLaren Mercedes F1 team did a stellar job. We are eminently proud of our close partnership with McLaren-- one of the longest standing in the history of sport-- and of the many products we have developed together. TAG Heuer timing instruments have been in every McLaren car since 1985."