Longines Watch Company was started in 1832 and now has created technical breakthroughs in timekeeping technology. This success has made the company won the game in a perfectly competitive market and keep them in the center of the consumer's minds. For instance, In 1912 Longines made history in the world of sports by introducing the concept of an electric wire, which at the start and finish of a race, activated and stopped a timing mechanism. This innovation in timekeeping by Longines has ensured that Longines have been appointed official timekeepers at many of the world's top sporting events including the Olympic Games, both summer and winter. Longines sports watches reflect this sporting history. Renowned around the world as a leading watch brand, Longines is still a household name in watch circles.

Longines has also established a reputation for itself by being involved with aviation and navigation - another useful add on to its brand. Furthering its acclaimed success in 1912, Longines timed Charles Lindbergh's first solo transatlantic flight from New York to Paris. This was an extremely useful brand exercise for Longines as Charles Lindbergh became an extremely well known man; mostly for his triumphant aviator acclaim and also partly for being awarded the Medal of Honor - the highest military decoration one can get in America. The success of Lindbergh was obviously something Longines wanted to be associated with.

Longines are also at the forefront of other technological innovations for example it has had a good history with creating new watches. Amongst many of its creations, it created the first cybernetic watch in 1960 and the Feuille d'Or - the world's thinnest quartz watch in 1979.

Despite all of its technological advancements, Longines has managed to keep elegance and prestige. This shapes what the brand is about and is why many of its innovations are still used in various sports today. Its acute precision and innovative approach together with its style, elegance and beauty is why the brand has become one of the most popular and well-known brands today.

Longines is currently owned by the Swatch Group. It is a world-famous luxury watch company that engaging in manufacturing all kinds of markets including jewellery, watches, and watch movements. The Swatch Group also includes many of the world's most prestigious names in watch design, including Rado, Tissot, Omega and Hamilton, and so on.

---