Swiss leading luxury watchmaker and jeweller, Piaget, opened its UK Flagship boutique mid October at 169 New Bond Street, London W1. The store occupies two stories which will offer customers an exceptional and ultimate luxury shopping experience.The London location, designed by French architect, Gérard Barrau (Interbrand Paris), is Piaget’s 71st boutique launch worldwide and is the first stand alone Piaget boutique – allowing customers to shop at their leisure amongst an extensive range of showcases.

Piaget watches flagship boutique - Bond Street, London

Architect Barrau’s design, includes starkly perpendicular horizontal and vertical lines of the showcases and furnishings, simple colouring scheme and discretely lit wall paintings, combines contemporary with a sense of timeless purity and ordered harmony.

Piaget watches flagship boutique - Bond Street, London - Inside view

The phenomenally large collection displays a full range of Piaget watch and jewellery creations from their classic, iconic range to their extraordinary complicated collections and exceptional high jewellery pieces.

Philippe Léopold-Metzger, CEO Piaget, says : “We are delighted to open a store in Bond Street which I consider the best place in the world for a jewellery store, alongside Place Vendôme. London is the cosmopolitan city by excellence, and it is a must for a global brand like Piaget to have a strong qualitative presence there”.