Maurice Lacroix fake watches began being crafted in 1975 in Switzerland using Swiss techniques to create exquisite hand crafted watches. Maurice Lacroix is a brand name that was given to the company when it was started for marketing purposes; it is not an actual person.The watches are able to be purchased in over 45 countries in specialty stores, as the watches are rare pieces and only purchased by exclusive buyers. The company is one of the rare companies which still manufacture watches made with Swiss techniques. They have been created using practices which are known only to the watchmakers. They are only able to be purchased in specialty boutiques due to the exclusivity of the clientele who purchase the watches.

These watches are crafted by hand in manufacturing workshops which are independently owned by professional watchmakers who have trained for many years to prefect their craft. They are known for their attention to detail and the unique design that is put into the watches.

The collections of the watches include Les Classiques, Divina which are a specialist created female collection, and the well known Masterpiece Collection. Some styles have been discontinued due to low popularity.

Timepieces that make up the Masterpiece collection have been created by the watchmakers who have used their training to create pieces which have been the most recognized pieces of the brand. The watches in this collection feature the power reserve indicator, have a sapphire cased back, the popular grand date display and a regulator hour. Before a watch leaves the workshop, it will be tested so that it will meet expectations of the company and the buyer.

Watches that are in the Mens line include the Masterpiece Masterchrono Automatic with a black dial and hands in a silver tone. The subdials of the watch are in times of 60 seconds, 30 minutes and 12 hour times. 26 jewels are located in the watch along with alligator materials used in the band. The watches promote masculinity to them along with being a fashionable piece to wear.

Womens watches that are in the Divina line are made with precision to ensure that the watch is still fashionable along with all the other features of Maurice Lacroix fake watches, including the jewels used and see thru skeleton backing case.

To promote the watches, many celebrities have become ambassadors of the company and wear the watch with pride. Professional tennis player Roger Federer has been a long time ambassador of the company and is quite often seen wearing his piece after winning another grand slam. Another ambassador is Justin Rose who is a professional golfer.