Maurice Lacroix, the independent Swiss watch manufacture known for the contemporary reinterpretation of traditional Swiss watch making, completes the restructuring of the North American market with an all new independent distribution. Martin Bachmann, CEO of Maurice Lacroix replica watches and Hartmut Kraft, the distributor who orchestrated the successful turnaround of Chronoswiss in the Unites States, signed an exclusive distribution agreement.

Contemporary Swiss Watch Manufacture Maurice Lacroix Launches new Independent U.S. Distribution under the Helm of Hartmut Kraft.

“We are thrilled to join forces with an independent distributor to rebuild our presence in North America” says Bachmann. “I consider Hartmut the ideal match. He perfectly impersonates our core brand value: Follow your convictions”. Kraft, a passionate watch collector for more than two decades, gave up his job as a corporate attorney to join the watch industry. Since 2008, he runs his own wholesale operation in Princeton, New Jersey.

The new Maurice Lacroix Replica Watch distribution will implement an aggressive marketing and sales strategy to first consolidate the retail landscape to a maximum profitability for the retail partners and then organically grow to some 120 doors over the next five years. With a completely new line of products, featuring manufacture movements at unparalleled pricing and unique designs, Maurice Lacroix is aiming to change the landscape in the market for mechanical watches in the lower and mid level price ranges.

“Having seen the factory, the new products and the young and progressive management and marketing team around Martin Bachmann, I am entirely convinced that Maurice Lacroix Replica Watch will positively surprise U.S. retailers and customers alike”, claims Kraft. “I couldn’t wish for a better addition to my portfolio of brands and I am very excited to bring the good news of the new Maurice Lacroix to my retail partners in America”.

In recent years, Maurice Lacroix Replica Watch delivered six movements that were entirely developed and manufactured in-house. During Baselworld in 2011, we will see the launch of the first two fully in-house developed automatic calibers.