If you love Panerai watches, then you’re going to love the new tool you can use to access the world of your favourite watches wherever you are: the new application created by Officine Panerai for iPhone is now available. This application offers a wide range of images and information about the latest collection of Panerai watches and up-to-the-minute news and it will be regularly updated so customers and fans of the brand can keep up with what’s happening. New content will be available on a monthly basis, with comprehensive focuses on products and initiatives that Officine Panerai is promoting round the world.

The Panerai application for iPhone is a handy tool to easily locate the Panerai boutiques nearest to you and get in touch with them directly; and it even lets you download Wallpapers or have fun with the amusing games to test your knowledge of the Panerai watches.

The application is available in Italian and English and is iOS 4.0 tested. You can download it at no cost from iTunes.

Panerai’s latest innovation – the Panerai iPhone Application. This summer, celebrated Italian watchmaker Officine Panerai will ‘dive’ into the digital age with a new Panerai iPhone Application. Available at no cost through the iTunes store, the Panerai app is a must-have for any watch enthusiast interested in the exquisite brand. Paneristi and watch fanatics alike can experience the proud craftsmanship, meticulous precision and storied heritage of Panerai anytime, anywhere!

The app will offer users exclusive information about new collections, upcoming events and official boutique locations. Test your knowledge as a true Paneristi with an amusing game, or download wallpapers and high-resolution photos of your favorite timepieces. Most importantly, Panerai customers can locate and directly contact an expert for product service at throughought the world.

It’s been a long voyage since Giovanni Panerai opened his small shop on the Ponte alle Grazie in 1860. From manufacturing innovative dive watches for the Italian Navys legendary frogmen to outfitting the worlds most fashionable celebrities, Officine Panerai has successfully navigated the winds of change through superior quality and strong tradition.