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Piaget at the 25th Biennale des Antiquaires 15-22 September 2010
In Paris France, September 2010. “The Biennale has become an inescapable venue for jewellers from around the world, and Piaget naturally finds its place there. We are taking part for the first time this year with 60 models illustrating the brand’s creativity and the skill of our artisans,” says Philippe Léopold-Metzger CEO Piaget.
Since 1962, when the first Biennale or Antiques Fair was held in Paris, the Grand Palais has regularly welcomed one of the finest international art events. Pierre Vandermersh, President of the National Union of Antique Dealers, first had the idea of this Antiques Fair in the late 1950s. The support of André Malraux, the iconic Minister for Cultural Affairs under General de Gaulle, enabled him to bring his project to fruition.
Piaget’s first participation in the Biennale des Antiquaires is a natural continuation of the brand's tradition of prestige and excellence, combined with its creativity and successive encounters in the world of Art. From the famous ultra-thin hand-wound Calibre 9P to the 600P world-thinnest shaped tourbillon movement, the exceptional talent of the Maison Piaget lies in its ability to perpetually reinvent time-honoured techniques, to inspire dreams by creating surprises and emotions around gold and diamonds. In the late 1950s, jewellery began acquiring increasing importance for Piaget, with the appearance of jewellery-watches. Piaget was one of the first companies to combine Haute Horlogerie and Haute Joaillerie, to create watches that were pieces of jewellery and vice versa. To look at time differently, as a precious entity that deserves the finest materials and the most accomplished expertise. To combine watchmaking know-how acquired through over 135 years with a constantly pioneering spirit. That was what led the brand in the 1960s to acquire workshops specialising in goldsmithing and precious stones in order to gain complete control of its production. Today, Piaget is a fully integrated watch manufacturer encompassing over 40 crafts and professions dedicated to the subtle and refined arts of Haute Horlogerie and Haute Joaillerie.
Piaget will present the following Haute Horlogerie pieces:
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