Tag Heuer has always been famous for its promotional campaigns

Post in 2010-04-20 15:59:45 by replica watches Share |

Tag Heuer has always been famous for its promotional campaigns

Tag Heuer has always been famous for its promotional campaigns. Let’s just remember the early 90’s campaign “Don’t crack under pressure” with Michael Schumacher or the 95 one – “Success. It’s a mind game.” Many international awards were won by this advertising campaign – it was considered as one of the best in the 90’s.

The “Inner Strength” at the end of 90’s tried to show the supremacy of the metal over the physical, intelligence over force, refinement over pure strength. The celebrities that promoted it were Kristin Scott-Thomas and top-level sport names. Almost the same message was told by 2001 – 2002 “Another Side of me” promotion.

The new 2006 campaign

The latest TAG Heuer “What are you made of?” campaign takes the Company’s message a bit further. It concentrates on the strength and beauty of the watch models. It is truly original in its way of combining Sport and Glamour in a more elegant and luxurious atmosphere than ever before. The question from the title of the campaign in a way opens up a real mental dialogue with celebrities. This dialogue is about their exceptional achievements in sport or film and also about the encouraging emotions they create among their worldwide fans. This question doesn’t put pressure on the stars – each of them has one’s own way of self-recognition.

Tag Heuer ambassadors

Evidently such a meaningful campaign would be nothing without some great and successful stars to promote it. This are stars of the sport arena and the big screen. Each of them has to promote its own Tag Heuer luxury models. Among them we can count: Brad Pitt, Uma Thurman, Tiger Woods and Maria Sharapova.

The Hollywood sex symbol, Brad Pitt promotes Carrera Tachymetre. This is a real man timekeeper. Uma Thurman prefers the Link Diamonds collection. Remember that diamonds are the girl’s best friends!

The tennis star, Maria Sharapova, who became the youngest tennis player to win the Wimbledon Open, is the Tag Heuer ambassadress for F1 Diamonds and the Aquaracer Diamonds.

The most famous Tag Heuer ambassador is the golf champion – Tiger Woods. He has a special golf collection manufactured in his name – Link series. These watches were especially made for golf players (basically the watch to win).

Aside from this stars in their own domain Tag Heuer also has the following famous people as the brand ambassadors: Raikkonen (illustrates the Carrera models), Yao Ming (defends the Aquaracer) and of course Juan Pablo Montoya (he remains loyal to the Carrera).

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