New watch brand – March LA.B, based out of Los Angeles and Biarritz (France) presents the JM1 series watch. Inspired by the timeless elegance of vintage watches, March LA.B has come up with a very trendy series that will appeal to any style-conscious man or woman.

March LA.B JM1 series watches

March LA.B JM series watch - Full Gold

Attention to detail is particularly present on the JM series. The crown has a very fine motif engraved all around it that provides better grip when twisting it around to set the time and reflects the lite beautifully. The casing assembly is very neat and the genuine leather straps compliment the case quite well.

March LA.B JM1 series watch - Back view

The JM1 series is available in steel, gold PVD or black PVD, and comes with either a black lizard or brown leopard style strap. Prices range from 740 € (steel) to 840 € (gold PVD, black PVD) and March LA.B retailers can be found on their website : www.march-lab.com

Technical specifications

Case 316 L stainless steel (optional gold / black PVD coating)

Crystal Anti-reflective glass with sapphire coating

Movement Calibre ETA 980.163 – swiss quartz

Strap Genuine leather with Alcantara lining

Water-resistance 5 ATM (50 meters)

Suggested retail price*

EUR 740,00

Prices may vary according to local tax regulations and exchange rates.