Swiss watch brand Tissot, with more than 150 years of expertise in watch making, is thrilled to formally announce the worldwide release of its first line of Special Edition and Limited Edition NASCAR watches. The NASCAR watches and other sporty Tissot product are available at authorized retailers nationwide. In February, Tissot announced its partnership with NASCAR as Official Timekeeper and Watch for the sport.

Brand Name : Tissot

Tissot is also proud to announce its second track deal in as many weeks, now with Dover International Speedway. The track deal with Dover offers Tissot branding rights at track, including at the coveted start/finish line and exclusive rights in its category. Last week Tissot announced a track deal with Watkins Glen International, including branding at the start/finish line and presenting sponsor naming rights for the IndyRace League (IRL) weekend, 2nd Annual Watkins Glen Indy Grand Prix presented by Tissot, June 2-4 in Watkins Glen, N.Y.

Brand Name : Tissot

Statement from Olivier Cosandier, Brand Manager, Tissot U.S.:

“We are excited to partner with a world-class track like Dover International Speedway. Dover gives Tissot the audience and platform to communicate our message to the NASCAR community, including ownership of the start/finish line, where the race starts, finishes and defines the champion. We are also pleased to unveil our new line of NASCAR watches. Our timepieces offer fans the precision and technology that they have come to expect from NASCAR. They also allow fans to express their passion for the sport and celebrate their own victories with a rewarding timepiece. As we move ahead in our relationship with NASCAR, we will continue to create new products that evoke performance and innovation on the wrist.”

Statement from Mark Rossi, Vice President of Sales and Marketing, Dover Motorsports, Inc.:

“We are excited to welcome Tissot as the official watch of Dover International Speedway. Together we will introduce the NASCAR community, and fans of the Monster Mile, to Tissot’s first-rate products.”

PRS 516 Valjoux NASCAR Limited Edition

The PRS 516 Valjoux NASCAR Limited Edition features dynamic materials, including the NASCAR logo engraved on steering wheel cut-out with see-through case back. This timepiece also features a carbon dial and a sophisticated Valjoux chronograph, bringing the precision of a Swiss-Made automatic movement to select fans. Inspired by the passion and precision in motor sports, this timepiece is limited to 500 pieces worldwide, paying homage to NASCAR’s ultimate race in Daytona, Florida. The PRS 516 Valjoux NASCAR will retail for $1,150.

T-Race NASCAR Special Edition

The T-Race NASCAR special edition features a Swiss quartz movement, carbon dial, chronograph and tachometer. The case back boasts the engraved NASCAR Special Edition logo with crossing finish line flags. Inspired by the passion and precision in motor sports, the T-Race gives NASCAR fans a distinctive way to show their support. The T-Race NASCAR will retail for $450.

PR 50 NASCAR Special Edition

The PR 50 NASCAR features a carbon dial, steel case and black leather strap. The case back boasts the engraved NASCAR Special Edition logo with crossing finish line flags. Inspired by the passion and precision in motor sports, the PR 50 gives NASCAR fans a special way to show their support. The PR 50 will retail for $295.