Longines, the highly prestigious Swiss watch company, has recently unveiled its majestic wedding collection. Longines Brand Ambassador of Elegance Aishwarya Rai Bachchan, named 'Bride of the Year', was invited by the brand to showcase the collection to its patrons.The Longines Company asked fashion photographer Farrokh Chothia to organize an exclusive photo-shoot with Aishwarya Rai Bachchan. The beautiful lady was wearing traditional red and golden wedding attires specially created by famous designer Tarun Tahiliani. The Indian actress looked just stunning!

The Longines wedding collection comprises the Longines DolceVita watch in gold with diamonds and the Longines BelleArti diamond watch finely matching the traditional ensemble.Longines DolceVita watch collection reveals delightfully inventive and stylish timepieces.

The gold Longines DolceVita watch with diamonds is a stylish timepiece, created as a refined expression of life enjoyment. The Longines watch captures by the finest Italian spirit.

The timepiece has united the neat, trim lines of the 1930s with the glamorous appeal of the 1950s. Longines designers and watchmakers seem to have forgotten about the strict rules of geometry to make the lady's watch radiate with superior aesthetic freedom.

The history of Longines DolceVita watches is traced back to the 1920s, when Longines watchmakers created for carefully dressed ladies and gentlemen the new, rectangular and square watch cases, given new today in precious materials - polished stainless steel or 18K gold, provided with curved, scratch-resistant sapphire crystal.

The classical Longines DolceVita watch debuted in 1996 created as a stylish rectangle, followed by another variation introduced in 2000 reinterpreted as a coolly balanced square construction. The 2002 version represents a superb full circle.

The present-day incarnations of the Longines DolceVita are designed to win the hearts of a wide range of consumers, contemporary in their outlook and lifestyle yet with distinctive penchant for the classic style.

The Longines BelleArti diamond watch celebrates grace and elegance of femininity, paying tribute to the remarkable productive period of the 1920s. The BelleArti collection reveals aesthetically pleasing and contemporary timepieces reinterpreting the Art Deco movement.

According to Aishwarya Rai, the Longines Company has always been at the forefront of exquisite elegance and style. The BelleArti collection reflects the extravagance of the vintage era, blending contemporary designs while maintaining the heritage of the masterpiece. Each timepiece presented in the Longines collection is based on the values that the brand stands for.

Among the Longines BelleArti watches fascinating by their glamor and royal look, you will discover models in steel or 18-K pink gold with cases embellished with diamonds. The silvered dial of the BelleArti timepieces feature black painted Arabic numerals. BelleArti watches are bedecked with a sapphire crystal provided with an anti-reflective coating. The timepieces boast 30-meter water-resistance.